Direct Online Ordering Platform

A local restaurant group wanted to reduce their dependence on third-party delivery apps and build direct customer relationships.

The Challenge

A restaurant group with three locations was losing 30% of their delivery revenue to third-party app commissions. They had no direct relationship with customers ordering through these apps and no control over the delivery experience.

Key Challenges

  • High commission fees eating into margins
  • No customer data or direct communication
  • Inconsistent delivery experience
  • Menu changes required updating multiple platforms

The Solution

We built a custom online ordering platform integrated with their POS system and a customer loyalty program.

Key Features

  • Branded Ordering App – Web and mobile ordering under their brand
  • POS Integration – Orders flow directly to kitchen printers
  • Loyalty Program – Points-based rewards for repeat customers
  • SMS/Email Marketing – Direct communication with customers
  • Delivery Zone Management – Custom delivery fees by distance

The Results

  • 25% of third-party orders migrated to direct platform
  • Average order value increased 18% (no platform steering)
  • Customer database grew to 5,000+ contacts
  • Annual savings of $45,000 in commission fees

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